2006Founded
First to sell Yahoo & Google AdWords in Australia. Clicks averaged 16c each.
2007Google Premier Partner
One of the first Google resellers in Australia after a huge first year.
2008Web team is born
Clients wanted web to match their advertising performance, so we built it.
2009New office
North Sydney. The crocodile skin boardroom table was a joke, promise.
2010600 clients
Print media declines, online marketing booms. We add account managers.
2011SEO team
A dedicated SEO team forms to get clients onto page one.
20121,000+ clients
We crack 1,000 accounts. "Direct Kicks" wins the office soccer title.
2013Mobile explosion
Responsive websites and mobile-first campaigns become standard.
2014Premier Partner, official
New Google Australia contract. 37 cactus plants, four lost to soccer.
2015Video takes off
A production team joins for high-conversion client video.
2016Social media marketing
We expand into social to open new client sales channels.
2017Google Shopping
eCommerce expertise turns browsing into buying for retail clients.
2018Creative content
Photography, videography, design and copywriting join the offer.
2019Rise of YouTube
YouTube becomes a search engine in its own right. We grow video services.
2020On the move, again
South to the city, 19th floor, overlooking Woolloomooloo.
2021Work from home
COVID sends us remote. Flexible work becomes part of how DC operates.
2022Sydney CBD
New office on Clarence Street, with flexibility built in.
2023Early learning goes all-in
Childcare and early learning centres across NSW become a true specialism, with SEO, paid, creative and web working as one for the sector.
2024AI enters the toolkit
Faster reporting, sharper keyword research and quicker creative production, without losing the human strategy behind it.
2025Biggest year yet
The largest client roster in the agency's history, spanning childcare, home services, health, hospitality and beyond.
2026Twenty years, still growing
The tools have changed. The job hasn't: get the right people to notice you.